Brand Guidelines
Our complete brand identity system, visual assets, and usage guidelines
"Where talent meets opportunity, and everyone finds their perfect fit"
We believe in the power of possibilities through video-first recruiting and intelligent matching
Logos
Download our official logo files in various formats for your use
Full Logo - Light
Use on dark backgrounds
Full Logo - Dark
Use on light backgrounds
Full Logo - Transparent (Light)
Use on any background
Full Logo - Transparent (Dark)
Use on any background
Icon - Light
App icons, favicons
Icon - Dark
App icons, favicons
✓ Do's
- • Maintain aspect ratio when scaling
- • Use white logo on dark backgrounds
- • Use black logo on light backgrounds
- • Ensure minimum size of 120px width
- • Maintain clear space (minimum 20px all sides)
✗ Don'ts
- • Don't distort or stretch the logo
- • Don't use low-contrast backgrounds
- • Don't add effects (shadows, gradients)
- • Don't rotate or tilt the logo
- • Don't use colored versions
Colors
Our monochrome palette with metallic gradient accents
Primary Colors
Pure Black
#000000
Primary backgrounds
Pure White
#FFFFFF
Primary text on dark
Grayscale Palette
Gray 100
#F3F4F6
Lightest metallic
Gray 200
#E5E7EB
Light metallic
Gray 300
#D1D5DB
Mid metallic
Gray 400
#9CA3AF
Muted text
Gray 500
#6B7280
Dark metallic
Gray 700
#374151
Button gradient
Gray 800
#1F2937
Button gradient
Gray 900
#111827
Dark surfaces
Background Shades
Deep Black
#0a0a0a
Main backgrounds
Soft Black
#0c0c0c
Section backgrounds
Card Black
#141414
Card gradient
Metallic Text Effect
Talent. Matched.
Signature gradient: Gray 100 → Gray 300 → Gray 500
Typography
Our typography system uses Playfair Display for headlines and system fonts for UI
Playfair Display
Google FontsTalent. Matched.
Regular 400 • Headlines & Display
Where talent meets opportunity
Italic 400 • Taglines & Emphasis
System Font Stack
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
-apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial
Type Scale
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Usage Guidelines
SpotEleven brand assets are proprietary and protected. Usage requires written permission. These guidelines ensure consistent brand presentation across all touchpoints.
For brand partnerships or inquiries, contact brand@spoteleven.com